Council on Foreign Relations
Rising to a new standard.
Founded in 1921, Council on Foreign Relations is an independent, non-partisan membership organization, think tank, and publisher. It is a dedicated resource that explains and analyzes the foreign policy choices facing the United States and other countries.
In August 2008, CFR debuted a new visual identity, created by Landor Associates, one of the world’s leading strategic brand consulting firms. Shortly thereafter, Objective Subject realized the comprehensive communication system across all physical and virtual applications.
After an intensive organization-wide audit of material uses and needs, Objective Subject refined brand guidelines to govern all platforms including printed publications, online material, and physical touch-points.
CFR has a diverse portfolio of publications that disseminate critical thinking on pertinent foreign-policy issues. We transformed their communications from low-quality, laser-printed stationery and print materials to one consistent suite of custom, on-brand collateral reflecting the quality of CFR’s work. All elements were produced with 100% post-consumer waste & FSC certified paper—all for less than their previous printing costs.
With over 340,000 unique visitors monthly, CFR.org is a hub for the organization’s published work, original interactive media, and institutional information. We worked closely with their in-house web management and development team to overhaul the design of the site to create a straight-forward, elegant, and on-brand digital experience.
Custom china and flatware, official uniforms, and premium merchandise subtly integrate the new brand into the daily operations of CFR and further demonstrate the professionalism of its mission.
The Chronicle, the monthly newsletter of Council on Foreign Relations, is distributed to over 4,000 members of the foreign policy think tank. We reconsidered the structure and size of the publication, creating an accessible digest that encourages reading.
One member, a managing Director and CEO of an international investment banking firm reports, “I am very impressed with the new form and content of The Chronicle and the integration of the new graphics identity. [It has] high utility, [which is] quite fitting for CFR’s continuing national advance.”