Heating up the great north.
How hard can it be to design a website to entice tourists to travel to a stunningly beautiful corner of the world, inhabited by friendly and colorful locals that practice age-old traditions? How about if this “corner of the world” is located in a remote part of Northern Canada where temperatures in the winter can reach – 50 degrees Celsius?
We were commissioned by the Avataq Cultural Institute to do just that for the Intuit community of Kangiqsujuaq on Wakeham Bay in Northern Québec.
To begin, our team identified a principle strategic goal: to communicate the specific flavor of the community, while avoiding the common “generic North” that’s all too often the hallmark of tourism for this region. We also wanted to excite interest in the area, especially the possibilities for adventures it represents.
As part of our process, we considered all the organization’s content and ultimately organized it under three main categories: Adventure, Culture, and Nature. These classes allowed the aggregation and interaction of virtually all content. We devised an interface that allowed a similar level of exploration and discovery while showcasing the breathtaking photography across these same categories.
The scrappy, authentic, and spirited nature of the locale is apparent as you navigate through the site. So, who’s ready for a weekend getaway?