Athena Capital Research
A world of infinite possibility.
While integrating the latest technologies in quantitative trading and investment strategies, Athena Capital Research suffered from a stodgy and outdated identity. The New York based company needed a modernized brand to reflect their position as a trend-setting and forecasting specialized investment manager.
Objective Subject created a dynamic bell curve “brandgraph” logo, recalling mathematical equations, as well as the letter “A” in Athena. The new logo, with limitless variations, suggests versatility and vitality, while the deep blue color palette and contemporary typography underline their experience and authority as successful and wise traders.
Along with the animated logo, Objective Subject crafted business collateral, a new website, and lobby signage that underscores Athena as a pioneering and agile player in the ever-changing industries of finance and technology.