principal & founder
David is the Principal and Creative Director of Objective Subject. The firm was founded on the principles that design is about making things work for people. David has led the company by guiding the firm’s clients and the design team towards solutions based on rational thinking, and with creative solutions. His passion for public-interest work, UX skills, and ability to apply design-thinking to complex real-world problems has led the company to work increasingly with the public sector, social change organizations and advocacy groups. A native of Saint-Hyacinthe, Québec, Canada, David earned a Diplôme d’Études Collégiales in Graphic Design from Dawson College in Montréal. After studying philosophy, David was lured back to design and New York by Landor Associates, and then Hauser Lacour in Frankfurt, Germany.