David Jalbert-Gagnier
principal & founder

David is the Principal and Creative Director of Objective Subject. The firm was founded on the principles that design is about making things work for people. David has led the company by guiding the firm’s clients and the design team towards solutions based on rational thinking, and with creative solutions. His passion for public-interest work, UX skills, and ability to apply design-thinking to complex real-world problems has led the company to work increasingly with the public sector, social change organizations and advocacy groups. A native of Saint-Hyacinthe, Québec, Canada, David earned a Diplôme d’Études Collégiales in Graphic Design from Dawson College in Montréal. After studying philosophy, David was lured back to design and New York by Landor Associates, and then Hauser Lacour in Frankfurt, Germany.

Elliot Arthur
Senior Designer

Prior to moving to New York, Elliot worked in Shoreditch, London for design and advertising studios including: Hugo & Cat and Scheybeler+Company where he had the opportunity to work and collaborate on various projects for clients including Pictet & Cie, Sony, Pretorius Bikes and Rhône Services. Receiving his BA (Hons) in graphic design from the University of Creative Arts, Epsom, Elliot creates compelling design, including work for City of Oakland, Gibney Dance and The New York Times.

Elliot played ice-hockey for a brief period during his teenage years, but is now a devoted road cyclist. His routes are usually up and down River Road and Route 9W or in Prospect and Central Parks.

Kirk Pettinga

As a developer at Objective Subject, Kirk has helped realize the visual communications of clients such as The Associated Press, National Board of Review, Veracity Worldwide, and Pop-Up Archive. His appreciation for good design, coupled with the construction of smart code, drives his interest in creating beautiful, digital experiences.

Formerly a flight science major at Western Michigan University, Kirk placed his pursuit of flying on hold to receive a BFA in Graphic Design, which ultimately brought him to New York City.

He has, in fact, flown an airplane and has big plans to become a certified pilot. Kirk also collects house music on vinyl, wants to join the space program, and is a competitive sailor.

Jessica Wilson
Project Manager

Jessica is responsible for managing all project deadlines and deliverables, and overseeing relationships with clients, including Council on Foreign Relations, Foreign Affairs and Viacom. Prior to joining Objective Subject, Jessica was administrative director of Imago Art Galleries in Palm Desert, California, and brings her appreciation for art to her work at Objective Subject.

Originally from Florida, Jessica holds a degree in English, with a minor in Art History, from Rutgers University.

Travis Eby
lead ux designer

Travis’ passion for designing ‘things that work for people’ transfers from his architecture background to digital experiences: he loves to add a human touch to the User Experience of products and services, across platforms and devices. Most recently he was a Mobile Interactive designer at CBS Interactive, working on such products as the CBS News apps for iPhone, iPad and Apple TV, as well as the 60 Minutes app and CBSN. There his deliverables included information architecture diagrams, wireframes, flowcharts, as well as polished visual design, working with developers to test user reactions and ensure optimal results. Travis has taught design at Yale University, the University of Pennsylvania, and Parsons The New School for Design, and hold a master’s degree from Yale.

Nicole Kwan Leighton
strategy and engagement director

Nicole leads the strategic direction for Objective Subject with an emphasis on the civic sector. In her past experience, she has been dedicated to making the public realm more accessible and engaging, and enjoys building relationships across industries to advance these goals. Most recently, she managed partnerships for Times Square’s public art program and events, and has also held positions at Larisa Ortiz Associates, the NYC Department of Design and Construction, and the San Francisco Bicycle Coalition.

Originally from Northern California, she holds a degree from Barnard College in Urban Studies with a specialization in Architecture.

Ryan Schoenherr

As a multi-disciplinary designer, Ryan brings his passion for human-computer interactions and visual communications to Objective Subject. His work seeks to create experiences that engage and connect audiences through transformative mediums and processes.

After receiving a BA in Mathematics and Graphic Design from Binghamton University, Ryan further expanded his design approach by attending Pratt Institute, where he received an MFA in Communications Design.

Outside of design, Ryan can be found rock-climbing, taking photographs, or enjoying live music somewhere in New York.

frequent collaborators

We’re lucky to partner with fellow creatives, developers, thinkers and strategists across projects for our clients. As an agile studio, our collaborations are important for delivering the best creative solutions. Some of our partners include:


Since the start of Objective Subject, we’ve worked with some talented people. Gone, but not forgotten a few of our fellow co-workers:

Aaron Carámbula @carambula, Facebook
Sam Gray @samrgray, BlenderBox
Kuan Luo @kuanluo, Etsy / Grand St
Blake Olmstead @blakeolmstead, Atlas Obscura
Zack Seuberling @zackseuberling, Rumors
Mark Silver @markdsilver, The New York Times
Dan Shin @dan_shin, Square
Emma White @nodilemma, Portal A