Perspectives

Nice Site: Pictory

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Rarely does a website effortlessly challenge standards, consume the viewer, and give full control over to the user. The rules are the rules: A site must be X pixels wide, the images Xkb each, content should be above the fold, nobody reads in a slideshow, and dammit make that slideshow slide faster. Immersive experiences tend to be the domain of flash sites which dazzle with animation, video, sound, and little content.

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A screen grab doesn't do justice. Check out the site, roll over this masthead, enjoy.

Pictory is a rare site for its format of massive images woven together by a variety of text content and custom stylesheets for each series of posts. It amounts to an intensely compelling experience, immersing the reader. Rather than commanding ‘view each image once, click an arrow, view the next image, repeat’, Pictory compels the user to consume the content at a contemplative pace, it’s impossible not to.

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